Who would be the audience for your media product?

By referring back to my original planning of my target audience, I feel I have successfully achieved what I set out to do. I aimed to set my audience towards the lower to middle socio-economic groups as they would be able to relate more to my film. Being set in a semi-detached house, with a small single bedroom, compact kitchen, it fits the typical conventions of a lower/middle socio-economic household. Secondly I aimed to set my age group towards the elder teenagers, from around 15-19 years old. According to the BBFC (British Board of Film Classification) I had to set my minimal age rating at 15 because of the frequent drug references and violence. A 15 rating would be perfect as it would allow me to continue with these films throught the film, without having to worry about the moral implementations on younger children. After gaining audience feedback with my partner about my ’15’ rating, 7 out of 10 15-19 year olds agreed it would be too unsuitable for younger teens.

The audience for my film would clearly be the 15-19 year old demographic, because of the appeal this thriller hybrid would have. It would also appeal, because they may be able to relate with the feelings of the protagonist, although clearly not on the same scale.


Sex - Male (stereotypically, males would be more attracted to the horror genre, however females would not be ignored)
Age - 15-25
Family Type - No family of their own/very young child with no film interest
Income - UK Average, some disposable income/NA if still at school
Occupation - First or second job, lover levels/NA if still at school
Education - 6th Form school/College
Ethnicity - All Targeted
Religion - All Targeted
Economic Group - Classes B/C, aspirational youngsters